International New York Times

International New York Times

Reflecting a change of stewardship, the International Herald Tribune evolved into the International New York Times, continuing its legacy as the world’s first truly global newspaper.   

An announcement campaign for the new brand was designed to highlight its continued global presence and journalistic focus, activated across a breadth of digital and out-of-home experiences.

Deliverables

Brand Strategy
Messaging
Brand Identity
Motion Graphics
Out-of-home Advertising
Digital Advertising
Brand Guidelines

Credits

Chris Mann
Taylor Leishman
Adrian Pulfer
Rick Rabe