CeraVe

Developed by dermatologists, CeraVe skincare harnesses the power of ceramides to strengthen the skin barrier, retain moisture, and promote healthy skin. All CeraVe products are available over the counter, free from fragrances, parabens, and sulfates.

The CeraVe visual identity is simple yet elegant, reflecting the brand’s approachable personality and clinical foundation. Packaging and label designs for dozens of products feature a refined minimalistic color palette, refined typography, and a clear information hierarchy for easy product navigation.

Deliverables

Research & Development
Brand Architecture
Brand Identity
Packaging Design
Art Direction
Brand Guidelines

Credits

Chris Mann
Taylor Leishman
Stephen Bramwell
Patsy Shin
Tyler Anderson