Introducing Goal Lab

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“Play is training for the unexpected.” Marc Bekoff

Preparing for unknown futures requires mental agility, flexibility, adaptiveness. Lessons not often learned by following a prescribed course.

How can one prepare for what it fundamentally unpredictable? Become comfortable in unpredictable spaces.

In short: Mix it up more. Get crazy.

That’s Goal Lab. Our space for more play. Pushing the envelope and pushing more buttons. Leaning into the things that pull our attention away from other things.

Heeding the siren’s call. Getting cozy with our muses.

Diving into ideas we’ve been collecting: real world AI, community-building, t-shirt designs, puppetry.

Join us. Should be a fun ride

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BASED IN UTAH AND HAWAIʻI,
WORKING GLOBALLY.

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